Victoire de la campagne BDS Japon contre Ahava


DaitoCrea, l’importateur officiel de Ahava au Japon, annonce qu’ils ne vendront plus de produits Ahava au Japon.

C’est le résultat de deux ans de campagne intensive de boycott contre Ahava au Japon !

Encore une grande victoire de la Campagne BDS Japon, après celle qui leur avait permis de convaincre MUJI de se retirer d’Israel. Ils ont déjà une victoire en B et une victoire en D, à quand la rupture des relations diplomatiques entre le Japon et israel ?

         Good news from Japan!

       DaitoCrea, Japanese agent of AHAVA, announced on their website that they have ended the sales of AHAVA cosmetics in January 31, 2011.

         This decision is the result of the almost two years boycott-campaign, in which we demanded to stop the dealings with AHAVA, which produces their goods in the illegal settlement located in the occupied Palestine.

         An executive of the DaitoCrea before told us that they didn’t know the political background of the AHAVA when they started the dealings of AHAVA cosmetics.

         After we informed the company about illegality of AHAVA goods and its relation to the sufferings of Palestinians, through the letter writing campaign, advocacy through internet and the direct meeting with them  they finally decided to stop the dealing with AHAVA.

         In the campaign, we espacially emphasised the problem of the labeling « Made in Israel » on their goods in accordance  with Japanese consumer law.

         In May 2010, we had a meeting with the Ministry of Foreign Affairs and they confirmed that if the label of goods made in Israeli settlements write « Made in Israel, » it couldn’t be appropriate. This should be another pressure to the company. We published the « declaration of victory » on our campaign    site: (English version is now under preparation.)

          This is the second victory of BDS campaign in Japan after the cancel of the MUJI’s plan to advance into Israel in 2010.

           Yoshi Palestine Forum Japan